Skinny on Sleep
The Real Deal for Sleep Companies
Want To Get Closer To Your Customers?
Skinny on Sleep presents a unique marketing opportunity for sleep-oriented businesses to connect more authentically with their customers.
The Real Deal
People who love a good night’s sleep are looking for a genuine experience, valuable information, and beneficial methods to help them sleep. They don’t want scare tactics, overproduced ads or fake testimonials. They want the truth.
Skinny on Sleep provides an opportunity for sleep-oriented companies to engage with their customers in a personal way. When we say “skinny” we’re not talking about losing weight, we’re talking about the real deal.
The Concept
The concept is a SLEEP BLOG that provides upbeat and interesting content on the products & services you manufacture, offer & sell.
Includes product reviews, fun videos, jingles, testimonials, meditations, relaxation exercises, & interesting tidbits about sleep.
79% of people say they prefer video testimonials to learn more about a company or product.
9 out of 10 people say they trust what a customer says about a business more than what the business says about itself.
This suggests people care more about what strangers say about your company than what you have to say about yourself.
WHY IS THIS?
Customers assume strangers are more impartial and therefore their reviews are more honest. Consumers are tired of tricks and false advertising. They want the real deal. That’s where Skinny on Sleep comes in. Real people giving real testimonials on how your products help them without feeling like an ad. Showing beneficial things about your product or company without bragging or bragging so much it becomes funny.
Humor helps build a sense of candor and ease.
To get a clearer sense of what this concept would look like and how you can participate please contact us.
